Soul Purpose Lifestyle Company was founded in 2007 as a socially responsible and sustainable direct selling company with a mission of creating empowering business opportunities primarily for women of color.
Created by Nadine Abraham Thompson, who was born in the Caribbean, Soul Purpose is Ms. Thompson's second venture into the world of direct selling. As the Co-Founder, President and CEO of Warm Spirit, Ms. Thompson became an expert in product formulation, growing the company's original six products to over 300 with a focus on fragrances, textures and ingredients that resonated with women of color. This ability to source and blend all natural ingredients into high quality products that nurture, pamper and support health and wellness has become a hallmark of Ms. Thompson's business-building expertise.
Soul Purpose has been able to capture the national media's attention routinely since the company began enrolling Entrepreneurs in 2008. Our products, individual projects and joint ventures have garnered articles and mentions in publications such as Essence, Ebony, Heart and Soul, Sister2Sister, Average Girl, Shepreneur Magazine, Caribbean News, Black Enterprise Business Report, Blacknews.com, That Black Girl Site, LA Beauty Beat, and Black Enterprise Magazine.
Soul Purpose Lifestyle Company is dedicated to providing entrepreneurial opportunities and resources that empower people, especially African American, Hispanic, Asian and Native American women. The company does this by developing and marketing highly differentiated, natural, botanically-based beauty and wellness products marketed through the direct selling business model. Soul Purpose's goal is to help entrepreneurs launch and sustain viable, socially responsible businesses that generate wealth, stimulate growth and revitalize diverse communities throughout the world. One of the objectives of Soul Purpose Lifestyle Company is to be a "green company" by using recycled paper and vegetable-based inks and by encouraging recycling of our product containers.
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The Social Responsibility
Soul Purpose continually strives to collaborate with like-minded organizations when contracting for goods and services. Our wild crafted Shea butter and honey are sourced from a women's cooperative in Northern Ghana—a partnership that enables the women in this impoverished region of the world to support educational and medical needs within their communities. Over 70 percent of our products are manufactured by RainShadow Labs based in St. Helens, Oregon, a women owned and operated company that is powered with 100 percent renewable wind energy, and which provides employment opportunities to more than 95 individuals with autism, mental retardation and other challenges through its partnership with Riverside Training Centers, a local United Way agency. Helping those in need is also an important part of Soul Purpose's mission. We continually design product promotions and special events that support charitable organizations, including MaMa Africa, a project that works to improve the maternal health of at-risk mothers in the United States and Africa, Arc of Diego which provides employment for disabled adults, our Think Pink campaign to support breast cancer awareness and Viva la Diva, which supports Camp Diva, a project that promotes mentorship and extra-curricular opportunities for young inner city African-American girls.